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Audience Lens Standard

Upload a creative — an image, a video, an audio spot, a text or a web page — or describe the message you need to get across. A panel of simulated audiences looks at it, listens to it, and shows you which audiences it works for, which it doesn’t, on which dimensions and why. Most predictive tools draw one curve for an “average” viewer; Audience Lens starts from the opposite idea: reactions change with the audience, and the useful information is where audiences diverge.

Built on established research

Every audience in the panel combines three axes from the psychology of persuasion: the value quadrants described by Schwartz (what moves a person), the Elaboration Likelihood Model of Petty and Cacioppo (how they process a message) and the Regulatory Focus Theory of Higgins (what kind of message persuades them): 4 × 2 × 2, sixteen profiles. The seven dimensions draw on Russell, von Restorff, Reber, Schwarz and Winkielman, Hovland, Cialdini, Kahneman and Tversky; the idea that creatives perform differently across psychological profiles is supported by Matz, Kosinski, Nave and Stillwell.

The three models are general by design and have been studied across many countries and sectors, so the same panel works for a car, a museum, a public campaign or a financial product: your sector comes in through the Context field.

Audience Lens is inspired by these works. Their authors have not validated, reviewed or endorsed Audience Lens.

What are you doing? *
What do you want to analyse? *
Audiences *

0 selected · 3 to 5 audiences

This analysis costs 15 TC (Image, Audio, Text, Web page, Message only · Video 30 TC)
Charged only when your report is ready. If anything goes wrong, nothing is charged.

Your file stays private. Your file is processed in memory and deleted as soon as the report is ready. We never store your creatives.

Predicted response, not measured. Audience Lens estimates how distinct audience profiles are likely to process a creative, using established models from the psychology of persuasion and emotion. It does not use biometric or physiological measurement. Use it to compare audiences and spot divergences, not as a guarantee of performance.

Private Spaces can run Audience Lens on their own custom audiences, built on their real customers.

How these audiences are built

Each audience is the combination of three axes, each taken from a well-known model of the psychology of persuasion:

AxisQuestionModelValues
ValuesWhat moves this person?Schwartz’s theory of basic human values — the four quadrantsOpenness to change · Self-enhancement · Conservation · Self-transcendence
ProcessingHow do they process a message?Elaboration Likelihood Model (Petty and Cacioppo)Central route (weighs the arguments) · Peripheral route (reacts to cues)
FocusWhat kind of message persuades them?Regulatory Focus Theory (Higgins)Promotion (gain, aspiration) · Prevention (safety, avoiding losses)

4 × 2 × 2 = 16 audiences. Every audience has a name, its triplet, a one-line description and a longer profile built mechanically from the triplet: its dominant motivation (from the values quadrant), how it processes a message (from the route), and what persuades it or pushes it away (from the focus). The idea that creatives perform differently across psychological profiles is supported by published research (Matz, Kosinski, Nave and Stillwell, 2017).

All selected audiences evaluate the same creative under identical conditions, on seven dimensions: attention, emotional valence, emotional intensity, memorability, cognitive ease, trust and action pull.

Audience Lens is inspired by these works; their authors have not validated, reviewed or endorsed it.